YouTube isn’t just like any other video platform. It’s a whole new world filled with videos of whatever you can think of. YouTube is quite easy to access; videos can be spread rapidly and effectively across a variety of platforms, like Facebook, Twitter, and more. You can easily embed a YouTube video link in other websites and even in emails.
YouTube search bar is found to be the second most used search bar, next to Google. People search for videos rather than spending their time reading on something. Videos are effective ways to communicate with your target audience. Collectively, people spend about 2.9 billion hours a month on YouTube. If you are planning to work on your social media strategy then consider marketing through YouTube. Here’s how you can start marketing through YouTube:
- Customize your channel
YouTube allows you to customize your channel so as to create a brand of your own, as well as highlight the content that you want people to look at. You can determine which video you want to display on your channel subscription page, how your playlist can be displayed, and even how ads can be incorporated in your videos.
You can easily set up themes, colors, description, and other features of your channel. You can put your most popular or preferred video in the “featured” column and make the videos to auto play whenever a user visits your channel. You can easily gain traffic by encouraging people to like and comment on your videos. Make sure you manage the comments section efficiently.
- Upload original content
While you begin, you might not have any professional media department. But it has nothing to do with creating your own original contents. A simple flip video camera or even a mobile phone camera can be used to create basic videos. All you need to decide is what your video need to focus on or the content of your video.
You can start by interviewing experts in your field and make videos out of it. You get a lot of free softwares online that can be used to edit your videos, add music to it, or even add a voiceover to it. You can make use of all these tools to customize your video as per the users’ preferences. You can easily gain customers by creating “How-to” videos and try making use of these techniques in your social media strategy.
- Get recognized
YouTube has an endless list of videos, everyday a number of new channels are arising on YouTube and getting your brand recognized in this mass is quite tricky. In order to make sure that your video is reaching out to your target audience, you must provide proper description, hashtags, titles, and keywords for your videos. You can allow video embedding and this would make it possible for you to share the video through other social media platforms and forums.
This is just a beginning of how you can use YouTube for your marketing purposes. The advantages and possibilities of using this channel for marketing is endless and all it requires is a little effort from your side.